Introduction

The Kraft Heinz Company is the world's fifth largest food and beverage company. Co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania, the Company trades on the NASDAQ stock exchange under the ticker symbol KHC. Prior to July of 2015, Kraft and Heinz consisted of two individual companies, however the companies recently underwent a merger. Today, Kraft Heinz Company is a leader in the food industry, selling globally recognized brands such as Kraft Macaroni and Cheese, Oscar Mayer, and Kool-Aid. In addition, the Company is also a leader in the global community by focusing on fighting hunger and operating in an environmentally conscious manner. 

I chose Kraft Heinz Company to analyze and blog about because I feel their company values and missions align with my own. I also feel the Company has a competent management team that has proven they are capable of making strategic decisions. I recently read an article in Time Magazine stating how the Company opted to not air a commercial during the Superbowl, but to give all salaried employees a day off instead. To me, this decision signals that the company values their employees and is not afraid to make decisions that go against the grain. With the Company's decision being highlighted in the media, KHC is benefiting from positive publicity, was able to give their employees a day off, and saved millions of dollars in advertising costs. In addition to having a unique and interesting management team, I am looking forward to blogging about Kraft Heinz Company because I am a huge Heinz Ketchup and Kraft Mac & Cheese enthusiast.